Marketers' biggest challenge has always been reaching the folks who want to buy their product. That’s why retailers have been thrilled by programmatic marketing — a practice through which retailers ...

There are a number of reasons programmatic buying has yet to permeate the digital audio space, a growing area that would seem ripe for automation. Among those reasons is a lack of standards. The IAB’s ...

Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising, to demonstrate how publishers are leveraging ...

Consultancies have been busy acquiring creative agencies and leveraging their existing end-to-end relationship with clients to build market share in digital marketing. Deloitte, IBM, Accenture, and ...

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is by Tony Ralph, director of advertising technology at Netflix. Over the last year, I’ve ...

NEW YORK, Aug. 31, 2023 /PRNewswire/ -- AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic advertising is in the spotlight today, and rightly ...

Booyah Advertising, a full-service Denver-based agency, is an interesting case study in how a trading desk was built for programmatic media. I had a chance to hear about Booyah’s approach to ...

NEW YORK, Aug. 31, 2023 /PRNewswire/ -- AdTheorent Holding Company, Inc. (ADTH) (Nasdaq: ADTH), a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable ...

Adoption of programmatic advertising is on the rise. Victoria Clarke looks at benefits, challenges and limitations, and how it fits within the wider marketing landscape Digital advertising is arguably ...

Analyst Matthew Cost of Morgan Stanley maintained a Buy rating on Trade Desk (TTD – Research Report), retaining the price target of $100.00. Matthew Cost has given his Buy rating due to a combination ...