In our rush to sell an automated, intelligent future for media planning and buying, are we simply overcomplicating things when it comes to programmatic? As an industry, the responsibility falls onto ...

It has been 1,194 days since the world’s biggest advertiser issued a rallying cry that demanded a new dawn of media transparency. Procter & Gamble’s chief marketing officer, Marc Pritchard, forcefully ...

Delving deeper, we can see that there is far more to it than that. It’s not something that’s going away either – in fact, Zenith (a Publicis media agency) estimates that $98bn will be spent on ...

As we emerge from the post-pandemic life to take up our former daily routines, brands and advertisers are searching for creative ways to speak to consumers as they once again move about their daily ...

In view of the current accelerated market, businesses feel the need to seek and explore strategies to promote their products and services to get the consumer's attention and stand out amid the ...

European digital advertising platform Azerion has unveiled the results of its high-performing programmatic omnichannel strategy for luxury fragrance brand Maison El Nabil; the campaign was executed ...

Ad-technology firm StackAdapt is offering a platform that brings together email marketing, first-party data activation and programmatic advertising in a single space. The martech platform is now ...

Today, GoCharlie.ai ("GoCharlie"), a Generative AI company, announced the launch of their Campaign in a Click product. Campaign in a Click allows content creators to use a website URL, audio or video ...

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is ...