The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

Opinions expressed by Entrepreneur contributors are their own. Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is ...

LinkedIn announced the roll out of programmatic buying for display ads, enabling B2B marketers to leverage their preferred buying platform to buy ads. “You have the option to purchase our display ads ...

Since the first programmatic display ads appeared almost 30 years ago, programmatic advertising has gone from strength to strength. Its popularity has particularly soared in recent years. This year, ...

The ability to provide more control over ads that are being run is a major growth driver for the invitation-only programmatic advertising display market. This is primarily because publishers are aware ...

Nearly half (45%) of online display ads purchased in the UK in 2014 were bought through programmatic ad technologies, according to a new report from the Interactive Advertising Bureau’s (IAB) UK ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

(MENAFN- EIN Presswire) EINPresswire/ -- According to a new report published by Allied Market Research, Programmatic Display Market Size, Share, Competitive Landscape and Trend Analysis Report, by ...

Marketers say programmatic ads provide higher levels of ROI than traditional media buying, according to research from AdRoll. Sixty-one per cent of UK marketers state programmatic ads generate more ...

The programmatic advertising platform startup StackAdapt Inc. today revealed it has closed on a hefty $235 million round of funding, bringing its total amount raised to date to more than $500 million.

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Last week, I was shocked to learn that marketers are still not getting detailed ...

Google has just announced digital out-of-home ads for Display & 360. The new ad formats help to engage shoppers when they’re “out in the real world” in front of screens in public places such as ...