The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

Opinions expressed by Entrepreneur contributors are their own. Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is ...

This column is in response to The death of programmatic display advertising?, by Antony Yiu of MEC, published here on 11 May. Far from “death”, programmatic advertising is very much alive thanks to ...

We've all spent money on things that were sold as "the next best thing," only to be disappointed when those promises aren't delivered or don't result in a return on our investment. Now imagine ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

In the media world, not a week goes by without an article or discussion on the waning appeal of traditional media and the consequent flow of ad dollars to digital. But let’s set that aside for a ...

This research report titled ‘ Global Programmatic Advertising Display Market 2017-2021 ’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. To calculate the ...

Programmatic advertising will continue to grow in the coming years, particularly due to continued growth in video and music streaming. Walled gardens like Facebook are likely to continue dominating ...

Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. As media brands try to figure out their long-term monetization strategies, which may include paywalls, ...

Programmatic trading is coming to traditional channels such as TV, radio and OOH sooner than you might think, according to according to Zenith’s third Programmatic Marketing Forecast, released Monday.

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Programmatic Display Advertising Market - With Forecast (2016-2021)" report to their offering. The United States is the ...

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than ...