Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku On A Roll Roku announced a beta program for dynamic linear ad insertion (DLA). Dynamic ad insertion (DAI) was one ...

FreeWheel will programmatically enable Tubi and the entire One Fox portfolio by serving as the company’s primary monetization engine When you purchase through links on our site, we may earn an ...

The growth in live sports streaming underscores the importance of dynamic ad insertion (DAI) to maximize monetization. Platforms are investing very heavily in content, recognizing its ability to ...

Have you ever done a super-specific search for an obscure item on Google and been shocked to see an ad that is offering—to a tee—exactly what you are looking for? If so, there’s a good chance that the ...