Gone are the days of programmatic being synonymous with remnant inventory advertising. “Today it’s a much brighter environment than what it was even a year ago, as publishers and buyers gravitate ...

It’s that time of year again -- when I make predictions for what’s coming down the pike in digital video advertising in the coming year. What’s in store for 2014? 1.60% of all digital video ads will ...

It’s a programmatic world, after all. And proving it (or re-confirming that, more like it), is eMarketer’s 2015 Programmatic Advertising report. According to its data, programmatic video will account ...

As the mobile industry continues to rapidly evolve, it should be no surprise that mobile advertising has gained steam alongside it. Marketers realize that if they want to reach their audience, they ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

REDWOOD CITY, Calif., April 10, 2024 (GLOBE NEWSWIRE) -- PubMatic (PUBM) (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced ...

REDWOOD CITY, Calif., April 10, 2024 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a ...

Online game platform Roblox has partnered with independent technology company PubMatic to enable programmatic media buying of its video advertising inventory. Brands will be able to gain access to ...

New solution unifies DOOH and video advertising environments, helping brands expand reach and diversify screen inventory In a landscape where video ad spend is projected to reach $191.3 billion this ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

Data from the "AdEx Benchmark 2016" study compiled by IHS Markit for the Interactive Advertising Bureau (IAB) Europe, published in mid-2017, revealed a 2016 online ad market value of €41.9 billion. It ...

LONDON, Jan. 14, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, today announced its selection as FIFA+’s global programmatic provider.