There was an interesting interview with Bacardi’s CMO Dmitry Ivanov in the Australian marketing magazine Mumbrella last week. He was quick to acknowledge that he “sits in the camp” of those who ...

Programmatic ad buying is widespread – and even though this type of advertising is gaining traction, it’s still also somewhat misunderstood. A study from Circle Research and commissioned by AppNexus, ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

This post was previously published in an earlier edition of Online Spin. The problems with programmatic are well-covered and greatly ignored. Reported growth in spending continues to fan the frenzy, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. The integrity of the programmatic media buying ecosystem has been a ...

Taking programmatic in-house is an increasingly popular option for marketers. According to Pivotal Research Group analyst Brian Wieser, 15 of the top 200 US advertisers have taken media-buying ...

From hailing a ride to finding a date, it’s all about apps in 2019. With advertisers now recognising this massive market, in-app programmatic advertising has emerged as a way to help both publishers ...

There has been a lot written around the new industry buzzword, Programmatic Premium. The amount of press devoted to it in the last three months is not the be underestimated. After all, this is the ...

The problems with programmatic are well-covered and greatly ignored. Reported growth in spending continues to fan the frenzy, while sweeping significant problems under the rug. The biggest problem ...

Marketers in the Asia/Pacific region admit to having a limited understanding of how programmatic advertising works, and significant concerns over transparency, according to a new study by Warc and ...