SAP moved on two fronts Tuesday to update and expand its software portfolio, unveiling a new suite of cloud-based CRM applications that incorporates technology from several recent acquisitions and a ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

SAP CEO Bill McDermott is aligning his company behind a next-gen CRM platform that will take direct aim at Salesforce. Details about this effort are scarce--at least until SAP Sapphire in June, but ...

SAP CEO Bill McDermott stated “we will not waver or bend till we have taken over the CRM market” at the supplier’s annual Sapphire customer conference in Orlando, Florida. Dubbed C/4 Hana, the ...

(Note: After an award-winning career in the media business covering the tech industry, Bob Evans was VP of Strategic Communications at SAP in 2011, and Chief Communications Officer at Oracle from 2012 ...

NZX-listed electricity ‘gentailer’ Contact Energy has completed a shift to cloud-based SAP S/4HANA ERP software and is now “reviewing its CRM [customer relationship management] options”. The company’s ...

Sage vs. SAP: Which Is Best for Your Business? Your email has been sent Both Sage and SAP offer human capital management (HCM) and enterprise resource planning (ERP) solutions for businesses looking ...

The market for customer relationship management (CRM) providers in South Africa is highly contended, with players competing for billions in revenue. The best CRM providers available to South African ...