The press release is one of public relations’ most valuable tools. It is a cost-effective and credible way to promote a brand, service, or product. With more visibility comes a larger audience - and ...

One recurring question we receive is: do press releases help search engine visibility and link-building strategies? The short answer is yes – and no. If done correctly with a reputable press release ...

The emergence of AI-driven search, now known as Answer Engine Optimization or AEO, does not mean everything you know about Search Engine Optimization (SEO) is no longer important. If your brand is ...

Every PR professional knows the power of the press release. Whether you’re launching a new product, announcing a merger, or have any other notable information you want to share, the press release is a ...