A marketing plan is a guide that makes the launch of a new product a successful one. Since the marketing plan contains the details of how you plan to launch the new product, it helps you to ...

How to Make a Marketing Plan for a New Product. Marketing is arguably the most important activity for any small business, but especially in launching a new product. Regardless of the quality of ...

A marketing plan is an operational document that shows how an organization is planning to use advertising and outreach to target a specific market.

These six tips can help you create a small business marketing plan that works to keep your audience engaged.

If no one within your agency has any experience with your client's product or the field, developing advertising for it might seem like an impossible task. However, there are ways to pull off a ...

This detailed sample PowerPoint presentation covers situation review, market demographics, strategic positioning, corporate objectives, marketing objectives, sales objectives, and all of the ...

How to Use Samples to Promote Your Product Got a product? Give a sample. Make sampling easy and effective for any product in any industry with these six steps.

Below, seven members of Forbes Agency Council share some of the ways entrepreneurs creating a marketing plan can run into trouble, as well as how they can avoid problems.

An outline of your company's growth strategy is essential to a business plan, but it just isn't complete without the numbers to back it up. Here's some advice on how to include things like a sales ...

The product marketing strategy offered by Infiniti Research helped the natural food company to venture into the natural drinks segment. The client was also able to set a precise product marketing ...