Mozilla is making its first official move toward AI-powered search in Firefox. As part of a new experiment, Perplexity AI is now being offered as an optional search engine directly in the browser’s ...

Google’s new Preferred Sources lets users customize Top Stories with favorite publishers. How could this shift impact search visibility? Google is testing a “Preferred Sources” feature that lets ...

The new Search API is the latest in a series of rollouts as Perplexity angles to position itself as a leader in the nascent AI-powered search engine space. AI-powered search capabilities are ...

Generative engine optimization (GEO) has quickly become one of the most important – and debated – topics in search. Some dismiss it as little more than SEO rebranded, but the reality is that GEO ...

ChatGPT’s hidden ad infrastructure signals a near-term launch of high-intent ads that could directly compete with organic answers.

When Judge Amit P. Mehta issued his long-awaited remedies decision in the Google search antitrust case, the industry exhaled a collective sigh of relief. There would be no breakup of Google, no forced ...