Sentiment analysis, a powerful tool in the marketing world, is the process of extracting opinions, emotions, and attitudes from text data. By leveraging natural language processing and machine ...

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...

Customer behavior insights. Sentiment analysis improves customer satisfaction and allows businesses to act on customer feedback quickly. Weather and sentiment synergy. Combining weather data with ...

Having a thorough grasp of what your customers think of you and your brand is vital to your ability to market to them well. Did they see the humor in your last campaign? How do they like your latest ...

Social networks have become one of the most significant sources of diverse information that is hard to quantify numerically. Millions of people discuss stock prices daily, despite not being directly ...