Search engine optimization is useless if you don’t know what you’re trying to optimize. For some businesses, picking appropriate keywords is straightforward: A candy merchant would probably choose ...

Many website owners are so preoccupied with what they think users want that they overlook the fundamentals of what makes using the internet so popular — speed. While some business owners are creating ...

It surprised me to find out in Adobe's 2013 Dig­i­tal Mar­ket­ing Opti­miza­tion Sur­vey that fewer than 50 percent of the 1,800 respondents reported having a mobile-optimized site or a mobile app. I ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Trying to improve your website’s search engine ranking can seem a bit like the quest for romance. Like people looking for love, websites looking for a high search ranking can find it many different ...

Demandbase has baked artificial intelligence (AI) technology into its website personalization product in a move designed to help B2B marketers serve up relevant content and web pages for new and ...

Technical SEO is incredibly important. You need a strong technical foundation in order to be successful. It is a necessity and not optional. There are also some who believe that it’s more important ...

Walmart’s Silicon Valley innovation lab dubbed @WalmartLabs today announced it has acquired Torbit, a cloud-based website acceleration service. The retailer already plans to use Torbit’s site ...

Twitter is launching three new ad products designed to improve performance for campaigns aimed at driving site traffic, the company announced Tuesday. Site Visit Optimization is a new optimization ...

Robert W. Leasure, President and CEO, announced that the company achieved a year-over-year revenue increase of 23.5%, with total revenue reaching $130.7 million, marking the strongest consolidated ...