Social media algorithms determine what billions of users see daily, yet most creators barely scratch the surface of how they operate. Platforms prioritize content ranking using engagement metrics, ...

Personal finance expert Rachel Cruze explains how algorithms influence your spending habits and shares practical steps to ...

He pointed to data from American National Election Studies (ANES) to illustrate the significance of the two degree shift. Over the past five decades, Americans’ positive views of those belonging to ...

The X logo appears on a smartphone screen. (Photo by Nikolas Kokovlis/NurPhoto via Getty Images) (NurPhoto via Getty Images) When X's engineering team published the code that powers the platform's ...

Have you been harmed by a social media algorithm? If so, U.S. Sen. John Curtis wants to let you sue. The Algorithm Accountability Act, introduced Tuesday by Curtis and co-sponsored by Arizona Democrat ...

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

Social media marketing can be highly effective in attracting audiences to your brand. However, to build and retain a loyal following, your social media strategy must feature the right content mix.