A well-developed social media marketing plan builds brand visibility, deepens customer relationships and contributes directly to business growth.

Young content creators are grappling with their online brands and keeping up with the demands of their social media presence.

Instagram just rolled out new features aimed at making the app more social. The Meta-owned app is adding a map to see friends' locations and introducing reposts.

The pivot to crypto highlights the reality of Truth Social, one of President Trump’s highest-profile business interests: It doesn’t generate much revenue.

The Green Gadget Guru saga shows how a digital experiment can become a viral phenomenon with unexpected consequences. What ...

The president’s social media company is undergoing its own metamorphosis, becoming a major player in the crypto industry.

Sprout Social executives are shifting from years of selling stock to new buying plans, signaling confidence as shares hover near record lows.