If you've ever used a filter in your Instagram Story to predict what your 2020 will look like or what Starbucks drink you are, then you're familiar with the app's popular AR effects. What you might ...

Facebook is giving augmented reality effects creators more places to share their work. The company announced, as part of its Facebook Connect event today, that it’ll expand third-party creators’ reach ...

Facebook has recently added a new functionality to Instagram which will allow creators to make more complex and better filters for users to play and interact with. Creators can now make these filters ...

At today’s F8 developer conference, Facebook announced new capabilities for Spark AR, its flagship AR creation software. Since Spark AR was announced at F8 2017, more than 600,000 creators from 190 ...

Facebook has extended the use of Augmented Reality (AR) effects to more people through Messenger and Portal. As reported by The Verge, up till now people have published 1 million AR effects on ...

Creators are unhappy with Meta’s decision on Tuesday to shut down its Spark platform, which allowed third parties to build augmented reality (AR) effects. In posts published to the Meta Spark ...