A new, multi-item scale for operationalizing Miles and Snow's (1978) strategic typology-defenders, prospectors, analyzers, and reactors-is proposed and field-tested in this paper Relatively pure ...

This is a preview. Log in through your library . Abstract Strategic marketing management in the hospital industry is maturing through a series of stages, from a passive, reactive posture toward a more ...

This course is available on the BSc in Business Mathematics and Statistics, BSc in Human Resource Management and Employment Relations, BSc in Management Sciences and BSc in Statistics with Finance.

In order to compete with other businesses, including those much bigger than them, small businesses must have effective business plans in place. These business plans have several components, including ...

Ideal for graduates from any discipline, this course gives you a comprehensive understanding of marketing theory and we'll teach you how to apply it in a business setting. Applications for 2025 entry ...

A study of the decisions required to allocate and manage marketing resources in a competitive business environment. The fourth number of the course code shows the level of the course. For example, in ...

Gain in-demand skills to succeed as a strategic and innovative marketer. Drawing on the latest research and insights, you’ll gain an in-depth understanding of customer behaviour and learn how to apply ...

Content and depth of Strategic Management covered in this course of studies makes it the only senior management competency development programme available in Sri Lanka specialising in Strategic ...

Discover how Marketing for GoldTM empowers mid-sized B2B companies to drive growth with a repeatable system and expert Fractional CMO Implementation Coaches. They've made it incredibly easy to develop ...