As marketers, we love a great funnel. It provides clarity on how our strategies are working. We have conversion rates and can track the customer journey from discovery through conversion. But in today ...

The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same ability to control ...

Forbes contributors publish independent expert analyses and insights. I track enterprise software application development & data management. Information, without order, is chaotic. Attempting to work ...