LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest free downloadable article on how target market segmentation ...

LONDON--(BUSINESS WIRE)--The CPG industry has grown exponentially in recent years and witnessed rapid changes and evolving market dynamics. However, challenges such as investment volatility, customer ...

An effective market segmentation strategy is vital to improving the effectiveness across the board for all your marketing strategies. Marketing segmentation should always be first in line. Who is your ...

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Mass marketing makes the same sales pitch to all your potential customers. Market segmentation breaks customers down into categories based on income, age, race, lifestyles, location or other factors ...

Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers the ...