Google’s new concept assigns users five interests per week based on web activity Google’s new concept assigns users five interests per week based on web activity is a news writer who covers the ...

Google has recently unveiled its Topics API as a new method for tracking cookies and offering interest-based advertising. The Topics API will replace FLoC. According to The Verge, the Topics API can ...

FLoC (Federated Learning of Cohorts), Google’s controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is ...

With the demise of third-party cookies on the horizon, advertisers and the internet's gatekeepers are scrambling to come up with better ways to serve users relevant ...

Surprise, surprise - Google has decided to drop FLoC (Federated Learning of Cohorts), its cookie alternative, with something called Topics API. The Topics API will use browsing topics into 300 or so ...

Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution. The days of Google’s user targeting solution, FLoC (Federated ...

“The Sell Sider” is a column written by the sell side of the digital media community. Google recently began testing Topics API, the latest part of its Chrome ...

The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history. Google will ...

At the start of 2021, Google offered the Federated Learning of Cohorts (FLoC) as a replacement for third-party cookies used to place relevant ads on sites. Following criticism and feedback over the ...

The Topics API, what Google calls a proposal, comes as a replacement for the FLoC (or the Federated Learning of Cohorts technology), which was propped up last year. The need for a new method for ...

Google announced that starting July 1, 2022, Google AdSense will begin testing the Chrome's Topics API for ad requests on a "small percentage of traffic." The Topics API was announced early year as a ...