In the most recent Google Ads tutorial video, a new Conversion Lift study was introduced to advertisers. The tutorial covers Conversion Lift and how to set it up in Google Ads. Next, you’ll be able to ...

Advertisers have plenty of options for running video ads — but they haven’t had a chance to run on one of the most engaging discovery-driven platforms on the Internet, Pinterest, quite yet. That’s ...

Meta Platforms Inc. today said it’s rolling out a full-screen video tab on Facebook in recognition of the fact that its users spend more time watching videos than anything else on its platforms. And ...