Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a ...

American's AAdvantage program centers status on loyalty points, so customers can quickly progress through spending with ...

It's no secret that loyalty programs have become increasingly popular. According to a survey by Lending Tree, about 80% of American consumers are members of at least one loyalty program. A loyalty ...

LONDON--(BUSINESS WIRE)--A new international research study conducted by Valuedynamx, a Collinson company and leading global provider of curated, data-driven purchase rewards, highlights ripe ...

Buyer motivation is the underlying reason for everyday purchases — and understanding such motivations is crucial to success. Only by understanding customer motives can companies tailor their sales and ...

Your brand likely enjoyed robust sales on Black Friday and Cyber Monday. But the discounts that helped you attract bargain hunters during the busiest days of the year won’t help you create ...

Loyalty programs that include the concept of “surprise and delight”— rewards that are not directly tied to specific spending or points goals — are helping some restaurant operators drive excitement ...

Opinions expressed by Entrepreneur contributors are their own. We’ve come a long way from the negative and misleading image of rewards programs only being for low-income consumers. I know millionaire ...

This guide reveals the best casino loyalty programs tailored for low-stakes players, explaining how to earn rewards, climb tiers, and make the most of every wager without overspending. 21+ and present ...