One of Google’s latest and more significant announcements recently was the launch of Google Analytics Premium- a paid version of Google’s very popular web analytics system - Google Analytics. There ...

A new Google Analytics dashboard feature called Audiences reports provides marketers with side-by-side comparisons of the characteristics of website visitors. Marketers can have difficulty recognizing ...

When someone reads or listens to our stories, we use a few different methods to keep track of them. These metrics are the baseline for what we measure when we look at our audience. We do this with ...

The Beginner’s Guide To Google Analytics: Finding Your Way Around image KclgVA9D fpFB qZXwKUcicEBL0U UCsUhHwGRmyFkmRrIz3GTSiI0P8bS24c 5idc5Rgi 0pkRALy YuCYq6U ...

We all know that content is a key part of a website, but do you regularly analyze performance of content to see what’s working and what hasn’t hit the spot? If you haven’t checked your Content Reports ...

Occam’s Razor blog by Avinash Kaushik, an “independent consultant” and author of “Web Analytics, an hour a day”: Version 2 is so radically different and provides such a compelling value proposition to ...

Google rolls out Analytics updates: new visualization tools, anomaly detection, and enhanced revenue tracking. Google Analytics now lets you compare up to five metrics side by side. New anomaly ...

Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know. It’s terrific to gain conversion from paid ...