Forbes contributors publish independent expert analyses and insights. Monica Sanders covers climate justice and sustainability from the DMV. Despite an overwhelming scientific consensus, public ...

Two relatively independent areas of visual cognition research examine important aspects of visual object understanding: Object Recognition and Perceptual Categorization. These areas have focused on ...

American psychologist Calvin S. Hall established the open field test (OFT) in 1932 to assess animal emotionality. 1 The OFT has evolved since then with modern technology, and its capacity to assess ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...