In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer, enabling businesses to ...

If you've ever had to evaluate a solution then you probably know what a requirements matrix is. Typically in the form of a spreadsheet, it is a list of capabilities -- or requirements -- a given ...

[Editor’s Note: Worst Word of the Week is a regular GeekWire feature spotlighting the pretentious, unnecessarily complex, buzzword-laden, imprecise-but-precise-sounding language that plagues the tech ...