Opinions expressed by Entrepreneur contributors are their own. User research is an essential foundation for understanding customers’ needs. Its insights should inform every decision made about the ...

Save articles for future reference. 1. They call and send emails to ask questions, putting strain on your administrative resources 2. They abandon you for a competitor with an easier-to-use website ...

As e-commerce and mobile technologies continue to expand, businesses across industries are looking for professionals who are experts at creating intuitive, engaging and customer-centered digital ...

In today’s evidence-driven world, there is increasing demand for researchers with the skills to design, conduct, and evaluate studies that help institutions and schools improve their decision-making ...

In a recent redesign of the University of Washington's MyUW student portal, listening to users was an essential part of the design process. Here's how MyUW provides dynamic, timely content to meet ...