Google has launched a new free online course to teach beginners how to use Google Analytics 4 (GA4). The course aims to provide a starting point for people who want to learn about GA4 but have little ...

Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

Google is retiring four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: The models listed above will be removed from both the Analytics user ...