A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

"Embraces are a common scene in film, but we sometimes forget about them in our daily lives," says Studio Najbrt's Zuzana Lednická, who "wishes for more mutual respect" in a polarized world. By Georg ...

We talk to Matthias C. Hühne about his new book Airline Visual Identity: 1945-1975 and why airline branding used to be so much better than it is today. When Continental announced its sudden merger ...

The design is centred on a shield motif, intended to reflect trust and legacy, with visual elements that reference ...

Giorgia Lupi, who specializes in data visualization, joins Pentagram’s New York office as its first partner in seven years. Here’s what she plans to do. Alexandria Ocasio-Cortez waged a wholly ...

Following the conclusion of the 2024 MotoGP season in Barcelona, where Jorge Martin claimed his maiden title, the championship has introduced a new visual identity for the upcoming 2025 season. This ...

Payop, a global payment service provider, has introduced a renewed brand positioning and visual identity, with a strategic ...

In a new Grid, forgotten by its creator and left alone to evolve without User intervention, an unprecedented crime has been committed. The Repository stands at the center of this society. In the ...