Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

When the athletes were presented with positive visual cues like "go" and "energy" or were shown happy faces they were able to exercise significantly longer compared to those who were shown sad faces ...

If you’ve ever stood out on a race course holding a sign encouraging participants, it’s possible you had more of a positive effect on their performance than you realised, whether runners appeared to ...