One of the major challenges marketers have faced during the pandemic has been keeping pace with quickly evolving COVID-driven consumer trends while preserving the big picture focus on brand. Walmart, ...

Walmart is building a social analytics command center in its headquarters as it looks to adopt an interdisciplinary approach to leveraging data insights. Walmart is starting from scratch to build a ...

Company shares its unique position to serve customers and members when they need it most and that U.S. eCommerce business is on track to be profitable this year BENTONVILLE, Ark.--(BUSINESS ...

Company reaffirms Q1 sales guidance and shares vision for growth and enhanced customer experience at Investment Community Meeting; FY2026 guidance remains unchanged. BENTONVILLE, Ark.--(BUSINESS WIRE) ...

The name Walmart (NYSE: WMT) doesn't usually conjure up images of upscale shopping, but the discount supermarket giant, which happens to be the largest company in the U.S. by sales, has recently ...

Walmart is known not for making rash, sudden, bold moves. Rather, its MO is to deliberate on big changes it makes, a strategy that has generally paid off over time for the largest U.S. retailer. So it ...

Walmart will pay influencers who refer products on their social media channels when they sign up with the company’s creator program, which launched today (Oct. 19). They can also earn commissions on ...

When Walmart announced today that it was selling online women’s-apparel brand Eloquii to FullBeautyBrands, just days after selling online menswear brand Bonobos for $75 million to a brand-management ...

Gen Z is particularly fond of pickles, while other consumers focus on health benefits. Walmart is launching its first shoppable video series, a 23-part holiday-themed installment the retailer is ...

Outdoor activations in sports, health and technology led the way creatively this week. Walmart is going big into Roblox with two immersive experiences—Walmart Land and Walmart’s Universe of ...

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience ...