Forbes contributors publish independent expert analyses and insights. I am grounded in autos but range broadly. The first personal passion that David MacNeil highlighted in a Super Bowl advertisement ...

When Super Bowl LIX airs Sunday on Fox from New Orleans, more than 100 million viewers are expected to watch the Kansas City Chiefs vie for an unprecedented three-peat when they take on the ...

Sunday’s Super Bowl ads were pretty standard Super Bowl fare: funny and lighthearted with a few touching moments, like Budweiser’s water ad and NBC’s ads for the Winter Olympics. But WeatherTech is ...

WeatherTech is sticking with its made-in-America theme, but its automotive floor mats will take center stage for the company’s return to the Super Bowl. The Bolingbrook-based manufacturer unveiled its ...

When Super Bowl LIX airs Sunday on Fox from New Orleans, more than 100 million viewers are expected to watch the Kansas City Chiefs vie for an unprecedented three-peat when they take on the ...

After a team of veterinarians saved his dog from a deadly form of cancer, an Illinois CEO took out a Super Bowl commercial to thank them. Last year, David MacNeil's 7-year-old golden retriever, Scout, ...

“Lucky Dog” tells a story of resilience and strength with the hope that it will inspire millions to support an important cause WeatherTech CEO pledges to support vet school after his dog suffers ...

Last year at this time, the star of WeatherTech’s now-annual Super Bowl commercial was Scout, the company CEO’s golden retriever. Scout looked happy and healthy as he showed off the Bolingbrook auto ...

A Bolingbrook-based floor mat maker that ventured into new marketing territory last year with its first Super Bowl ad is back for more. MacNeil Automotive Products announced today that it has ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Forget the eye-popping cost of a 30-second Super Bowl ...

But this year, WeatherTech watchers will be seeing a twist: a 30-second ad during the second quarter of Super Bowl LIV on Sunday that features only the efforts of a veterinary school to restore ...