If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

Google has now re-branded Urchin to Google Analytics presenting users with better ways to “understand and influence visitor behavior and generate a higher ROI on marketing initiatives”. Yes folks!

According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences. Web analytics is the most "dominant digital intelligence (DI) ...

Google is taking the growing but relatively obscure Web analytics industry by storm. A year ago, the search giant acquired Urchin, a San Diego-based Web analytics company. Google then started giving ...

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

Google is offering a way for web users to opt out of being tracked around the web by its popular Google Analytics tool used by publishers to track traffic and trends on their websites. Publishers like ...

Google has announced that it will give customers free use of its web analytics service. Formerly known as Urchin from Google and now renamed Google Analytics, the service claims to give customers the ...

I know a secret. You’re not going to like this secret, but I’m going to tell you anyway because you deserve to know. It’s about the new Web analytics tool you recently purchased. You know how it ...

Google officially launched Instant Previews earlier this month and we are now seeing major issues from it. A Google Analytics Help thread and WebmasterWorld thread both have reports of the Instant ...