Back in 2007, freelancer writers like myself were paid crap per piece of website content. Due to the youthful tastes of search engines and digital content, algorithms were much simpler to conquer. The ...

If visitors stay for more than 10 seconds, is that considered "true love"? Don’t panic! 90% of people focus only on the ...

Good writing can make or break a website. More than ever, writing influences the digital presence of brands, from SEO to user experience. Writing for digital experiences today begins with an ...

Highlight Core Information: Place the content you most want users to see (such as core product advantages, promotional activities, service commitments) in the 'golden visual area' (the top 1/3 of the ...

How often should law firms write new content? The answer depends on their goals. They should create informative content often if they want to get more leads or increase sales. To improve their brand ...

Is the content on your site more than 3 years old? Then you need to overhaul it during this website redesign. Let’s game plan how to make the process seamless. So, you’re doing a website redesign.

In theory, it should be uncomplicated to produce scannable, simple, easy-to-read web copy. The reality: writing web content is rarely a simple task. Web content needs to be accessible to anyone who ...

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. Is the content on your website easy to read? Even if a page ...

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. Consistency is an underrated tool in marketing, especially when ...

Writing a letter to the editor or an opinion column for your local daily or weekly newspaper, magazine, or community website can help introduce important animal welfare issues to a wider audience, ...