A slow-loading website can drive visitors away — this is the essence of the 2-second rule. With attention spans shrinking, your website’s loading times and performance have never been more important.

Most folks expect near-instant access to your website -- so much so that they become 32% more likely to leave your site after viewing a single page when loading time increases from one to three ...

As we settle into the new year, businesses are busy setting targets for their online revenue, conversion, and awareness-driving efforts for the year. With online sales experiencing steep growth over ...

Throughout 2014 (and the decade prior), Google hasn’t been shy about telling people what its algorithms are looking for. Initially, algorithms targeted spammy backlinks, keyword stuffing, and domain ...

Consumers expect quick, snappy performance from business websites. If your website is sluggish, visitors may well exit quickly and head for a competitor’s site. Diagnosing and correcting the causes of ...

Research from Google found that website bounce rates increase by as much as 31% from one-second to three-second load times. In my experience, page load times are one of the most consistent technical ...

Dealerships Can Find Fast-Loading Website Solutions with DealerFire and Solera WEST LAKE, Texas, March 26, 2025 /PRNewswire/ -- DealerFire, a leader in automotive digital retail solutions, continues ...

Your hosting provider has a significant impact on the Time to First Byte (TTFB), which is a measure of how quickly a server reacts to a browser’s request. Faster ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...