Using tools to track your website traffic is an excellent way to generate leads and make customers' online experiences more personalized. Tracking website visitors isn't just about knowing what pages ...

A business today is only as good as its website. Even with the best web hosting services, downtimes can occur due to various reasons, such as technical glitches ...

We list the best website change monitoring software to make it simple and easy to watch for unauthorized changes to your website. Monitoring website content is an essential part of modern-day ...

With growing data privacy controversy over the use of tracking tools and analytics embedded in health-related websites, it's becoming increasingly important for entities to carefully and proactively ...

In recent months, digital privacy risks stemming from tracking pixels and other web technologies have caught the attention of law firms, regulators and insurers. The increasing awareness of data ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Web metrics are the numbers that let you know something about your ...

Our investigation into website tracking software has found that news websites have, on average, 17 third party reader tracking tools – and Google trackers are on nearly all of them. “Big Tech ...

California resident and serial plaintiff Jerry Aviles has sued RELX Inc., the parent company of LexisNexis and Lex Machina, alleging that it deployed web tracking ...