The inherent tension in collecting data is that it allows companies to tailor advertisements to what consumers want, but it can be abused when data is transferred, sold or stolen, explained Kevin ...

It’s no secret that the retail dynamic is complicated right now — brands are fighting for every conversion in an increasingly expensive ad environment where consumers are less loyal and more ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Pew Research Center has a long record of studying Americans’ views of privacy and their personal data, as well as their online habits. This study sought to understand how people think about each of ...

Murray is a Forbes news reporter covering entertainment trends. The United States has various federal and state laws that cover different aspects of data privacy, like health data, financial ...

The inflation report was delayed due to the government shutdown and the White House said there will likely be no report next month. But even before the shutdown, experts were sounding the alarm after ...

Elon Musk's team within the Trump administration has sought sweeping access to databases that store personal information on millions and millions of Americans. The data collected and maintained by the ...

NPR's Ailsa Chang talks with MIT professor Stuart Madnick about the frequency of data breaches, and what people should do if their personal information is compromised in one. If you've recently ...

Artificial intelligence has developed rapidly in recent years, with tech companies investing billions of dollars in data centers to help train and run AI models. The expansion of data centers has ...