Darren Marlar launched his podcast "Weird Darkness" over four years ago, but until recently, he was hardly earning any money from it. "Weird Darkness" is downloaded more than half a million times per ...

Acast says it’s time for podcasts to embrace programmatic advertising. With its publishing and monetization tools, Acast has already moved beyond the generally low-tech state of podcast advertising — ...

The complex set of technologies that enable the automation of digital advertising--known clunkily in the ad biz as programmatic--is big and getting bigger. Ads served to websites and apps ...

When it comes to mobile ad performance, ads on tablets perform significantly better than ads served to handsets, according to mobile ad company Medialets' report on the first half of 2014. In-app ads ...

Opening up Snapchat shows to programmatic buys could help Snap drive ad revenues but it also runs the risk of having a negative impact on the platform's premium positioning as programmatic typically ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile advertising is having a big moment. Mobile app and game publishers ...

NEW YORK--(BUSINESS WIRE)-- FuboTV Inc. (FUBO), the leading sports-first live TV streaming platform, announced today the availability of programmatic pause ads. Fubo is the first Connected TV (CTV) ...

Determining whether publishers are shady enough to be cut from the programmatic supply chain means grappling with shades of gray. But when a publisher is engaged in obviously illegal activity like ...

Diesel is running the typical billboard and print ads for its fall push, but a major aspect of the campaign is mobile – specifically targeting millennials on social media platforms like Shazam and ...

NEW YORK--(BUSINESS WIRE)-- FuboTV Inc. (d/b/a/ Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of programmatic pause ads. Fubo is the first ...

Cyril Daoud is the CEO of Hoppr, a global advertising innovator whose technology extends messaging and branding on digital devices. After being canceled in 2020 because of Covid, this year’s ...