See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

“It’s not rocket science,” said Smallwood. “[The medical sector] has been doing testing and control for 60 years now but bringing it to online marketing using the assets we have [Facebook] makes it ...

Step-by-step guide on how to set up Facebook ads tracking with the new Facebook pixel. The new Facebook pixel is great for conversion tracking. You may have conversion tracking already set up in ...

A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

This week, a handful of academic researcher teams will gain access to a new tool from Facebook designed to aggregate near-universal real-time data on the world’s biggest social network. When it comes ...