American's AAdvantage program centers status on loyalty points, so customers can quickly progress through spending with ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

When you run a business, the loyalty of your customers is essential. For growth to happen, you need to build solid customer relationships that benefit both parties. A great way to create this mutually ...

Opinions expressed by Entrepreneur contributors are their own. Chances are your loyalty program is failing. While north of 80% percent of Americans are enrolled in them, most are used once or twice ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

In light of economic crises and predictions of a recession, companies are trying to save money and optimize loyalty programs. My marketing technology company, Mindbox, has launched hundreds of ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

In a retail landscape where customers are overwhelmed by choices — where to shop, how to shop, which brands to shop — loyalty is more important than ever. It's not just about the sheer number of ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

Today, loyalty is a fusion of emotional engagement, trust and an ability for a brand to engage; to meet or exceed expectations that consumers hold for their product or service. Brand love reinforces ...

JCPenney today (April 17) launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with Marketing Dive, representing another major investment by ...