The top YouTuber in the U.S., MrBeast (Jimmy Donaldson) co-founded the new analytics platform ViewStats, which is now available in beta. Similar to tools like Social Blade, ViewStats uses the YouTube ...

New to YouTube Analytics? Read this article for an overview of how to use YouTube Studio, and the types of information it can provide. YouTube provides a built-in analytics platform to help you ...

Google Analytics will no longer gather new data from YouTube channel pages after deprecating the connection between the two services. Google Analytics stopped collecting data from YouTube channel ...

Some 80% of Internet users recall having watched an online video ad in the previous month. Of that group, 46% took some action after watching the video: visiting the brand's website, searching for ...

Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...