When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Mabel Wynne There’s a lot of pressure on a text logo – its impact is reliant on only a ...

Choose an emblem that represents an aspect of yourself that goes back to a childlike state. Simple actions and clear lines are best. By Jaime Lowe “Start in the subconscious,” says Steve Powers, an ...

A well-designed logo is a powerful marketing tool. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. In science, logos can be ...