When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Mabel Wynne There’s a lot of pressure on a text logo – its impact is reliant on only a ...

Choose an emblem that represents an aspect of yourself that goes back to a childlike state. Simple actions and clear lines are best. By Jaime Lowe “Start in the subconscious,” says Steve Powers, an ...

A well-designed logo is a powerful marketing tool. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. In science, logos can be ...

As the executive director of TheRiot Agency, I have seen firsthand the importance of a strong brand for businesses of all sizes and industries. But I've also seen many companies make the mistake of ...