Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that will let users unlock virtual rewards in the brand’s real-world stores. The biggest ...

A Roblox game Ultimate Speed Simulator is charging real money, raising concerns about the platform's future. This is part of ...

Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations. But as ...

Roblox has launched its first Parent Council. Spearheaded by its new head of parental advocacy, Dr. Elizabeth Milovidov, the firm said the initiative will bring together up to 40 parents and ...