A flurry of brands are hiring social media agencies this year as they look to make social the foundation of their overarching ...

As agency chiefs lose sway, a different role has become the true point of influence in holding companies. (Ad Age Illustration. Image: Adobe Stock) ...

This essay is part of Ad Age’s Future of Advertising 2030 series exploring how marketing, media and creativity will evolve ...

A one-day, working forum for marketers to move beyond AI buzzwords with hands-on sessions, real use cases and take-home ...

Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends. The ...

Advertising will be shaped by AI agents negotiating for consumers—but agencies will be cognitive architects and creators of ...

A flurry of brands are hiring social media agencies this year as they look to make social the foundation of their overarching ...

Over the past year, Ralph Lauren has been in near-constant communication with a team of Microsoft engineers—gathering daily for virtual meetings, collaborating in brainstorming sessions and sharing ...

Retail media networks are quickly becoming one of the most reliable marketing channels, but for them to work, they must be ...

As trust replaces attention as the key brand metric, agencies will appoint chief trust officers to embrace risk while ...

Leo Taiwan’s “Kung Fries” campaign features five moves created by veteran fight choreographer Master Scott Hung.

LOLA MullenLowe’s film takes playful approach to giving step-by-step instructions for making a cup with a De’Longhi coffee ...