Women in Toys, Licensing & Entertainment ( WiT) honored the 2025 Wonder Women Award winners last night at The Beverly Hilton ...

Nintendo ’s latest Nintendo Direct presentation reveals new surprises for the video game industry. Consumers can expect new ...

In 1985, a games manufacturer started bringing murder mysteries to game night. University Games launched its first title, ...

Mattel is driving excitement for its new Hot Wheels Speed Snap Track System by partnering with quarterback Russell Wilson, a fellow snap expert.

Another year of shows — including ASTRA’s Marketplace & Academy — has come and gone, with just one more big event on the horizon: The Toy Association’s LA Fall Preview Market Weeks. And once that’s ...

In 2000, kids were singing along with Britney Spears, riding Pokémon bikes into adventure, and discovering new friends like ...

The retailers are partnering to bring POP MART’s must-have collectibles and IP to Books-A-Million locations across the US.

The Luna StoryTime Projector library expands with Mattel brands, like Barbie, Hot Wheels, Thomas and Friends and Angelina ...

NUK and Ms. Rachel partnered for a new sippy cup collection, designed to make the transition from bottles to cups easier.

Visional Pop has partnered with Malaysia’s Niko Studio to bring the animated character Bichi Mao to audiences in North ...

The Hyper Burst Jump Strike ($19.99) includes two cars, a launcher, a knock-out battle trap, two special tracks, two loop ...

Trick-or-treating just got even sweeter! Hasbro is teaming up with Hershey’s for Furby Minis that put a tasty twist on the ...