The future of demand generation will be shaped by regulatory tightening, AI-powered personalization, and expansion in ...

Accenture Song continues its commitment to help B2B marketing leaders accelerate customer growth and reinvent the future of ...

While established players continue to lead, significant growth from smaller and mid-sized agencies signal a ...

HubSpot has unveiled updates to Sales Hub and the all-new artificial intelligence (AI)-powered CPQ for Commerce Hub at ...

Olto has raised $5.1 million in pre-seed funding for their artificial intelligence (AI) demo engineer targeted for the B2B ...

HubSpot is introducing the first CRM connector for Claude—bringing each customer’s unique HubSpot context into Claude.

Outcomes Rocket's Saul Marquez discussed why AI is becoming a central aspect in marketing and the role of agentic AI in the ...

With Ignition, Token Creative was able to eliminate separate documents or manual data entry and collected payments ...

Branded Demand approach drives engagement through the former while at the same time building brand awareness and recall ...

The survey found 68% of sales and marketing professionals use AI at work, but just 17% received comprehensive, job-specific ...

The 2024 Content Preferences Benchmark Survey Independent, collaborative and communicative are the three primary adjectives attributed to B2B prospects and buyers, as the “2024 Content Preferences ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed. According to the “ ...