Artificial Intelligence - Has the rise of AI tools coincided with changes in employment levels in the United States?

This article explains how B2B marketers can effectively use generative AI while maintaining human oversight, brand alignment, ...

Explore how a multicultural marketing mindset and cultural intelligence drive business growth, helping brands connect ...

AI integration, small communities, authentic influencers, Sales-Marketing alignment, and first-party data—that are reshaping how teams build trust and relevance today.

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

This article explores how agencies can communicate their value to clients by reframing AI as a tool that complements strategy ...

Learn why brands are turning to email marketing for ROI, ownership, and stability as social media platforms grow increasingly ...

Deciding between micro- and macro-influencers? Understand key differences and strategic insights to choose the right influencers that align with your brand's marketing campaign goals.

Marketers say AI is having the most impact on their email programs through the use of tools for generating content, according ...

A messaging framework helps marketers determine how they should communicate with the market. It helps them better understand their company.

Social Media Marketing - Trust in recommendations from social media influencers varies widely between older and younger ...

Marketing Strategy - This infographic explores key areas of focus and investment for B2B marketers this year, as well top customer complaints they'll need to address.