In the second part of its DTC campaign for geographic atrophy, Astellas delves into how the right treatment can preserve ...

Turning Tides, a DTC campaign from Biogen and Supernus, uses storm-at-sea imagery and a streaming-first media plan to connect with new parents and spotlight the first oral treatment for postpartum ...

California Gov. Gavin Newsom has positioned himself as a national public health leader by staking out science-backed policies in contrast with the Trump administration.

Novo Nordisk received a warning from the Food and Drug Administration for failing to report serious suspected side effects in patients who took the company’s GLP-1 treatments. The FDA underscored ...

Stagwell expects a strong 2026, according to Mark Penn on Tuesday morning’s Q4 and full-year earnings call. The holding company reported Q4 net revenue of $651 million, up 3% year over year. For the ...

She left her National Cancer Institute job in January, she said, because the “work is no longer based on facts or truth.” After President Donald Trump returned to office, Chou said, health ...

Health On Point and WellBot anchor a broader platform strategy that includes a provider network and the fresh BlackDoctor Pro professional hub.

There’s been a fundamental destruction,” one researcher said. It’s going to “take a very, very long time to rebuild.” ...

After six months back on the job, Steve Madden reflects on what he’s learned from covering medical marketing with a renewed perspective.

Amgen’s Otezla was the subject of a spoof pharma ad that ran during SNL’s most recent episode. The ad, featuring actor Ryan Gosling, poked fun at the supposed mystery behind the medication and its ...

Healthcare marketers today operate with unprecedented reach and sophistication. Campaigns span more channels. Data are richer. Patient journeys are carefully mapped, sequenced and optimized. And yet, ...

Astellas Pharma has awarded its healthcare provider (HCP) and direct-to-consumer (DTC) business to CMI Media Group, Compas and WPP Media, the drugmaker confirmed Monday afternoon. According to ...