Nestlé’s Anneliese Douglass returns for the third time to B&T’s CMO Power List. And it’s been another standout 12 months for the FMCG marketing doyen.

AI safety tests found to rely on 'obvious' trigger words; with easy rephrasing, models labeled 'reasonably safe' suddenly fail, with attacks succeeding up to 98% of the time. New corporate research ...

Objective Cardiovascular diseases (CVD) remain the leading cause of mortality globally, necessitating early risk ...

Data Normalization vs. Standardization is one of the most foundational yet often misunderstood topics in machine learning and ...

Finding the right book can make a big difference, especially when you’re just starting out or trying to get better. We’ve ...

Google is rolling out a beta feature that lets advertisers run structured A/B tests on creative assets within a single Performance Max asset group. Advertisers can split traffic between two asset sets ...

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Lee Zeldin, the E.P.A. administrator, revived a plan created during the first Trump administration to end the testing of chemicals on mammals. By Lisa Friedman The Environmental Protection Agency will ...

Many nonprofits in low- and middle-income countries face a critical mismatch: urgent social problems demand rapid program iteration, yet organizations often wait years for externally-produced ...

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset ...

Abstract: Continuous monitoring in A/B testing is widely used for selecting options, variants, or treatments in healthcare analytics. However, the appropriate stopping strategy for A/B testing in ...

Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions. Tests can be set up from the Experiments page under the Assets sub-menu, allowing ...