Business-to-business (B2B) ecommerce is one of the fastest-growing sales models, with more than half of lB2B transactions ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

Content marketing is probably one of the most effective strategies for marketers today. Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, ...

Even though Google has been AI-first for nearly a decade, there is still time for businesses less quick off the mark to catch ...

Reps feel hesitant when being recorded. To put reps at ease, lead with why the recordings are important (skill growth and ...

Playtech leadership has advised partners to exercise caution when it comes to navigating volatile regulations in core markets ...

Discover why startups face the Auth0 “growth penalty.” Learn pricing mechanics, hidden costs, and affordable alternatives for scalable growth.

In my April 2020 Marketing Minute, I addressed “The Case for Advertising,” because at that time-as is still the case ...

RedCore business group, newly transformed from PIN-UP Global, is set to present its full brand line-up at SBC Summit in ...

An analysis of GST for cloud kitchens and e-commerce operators. Learn about the shift in tax liability under Section 9(5), ...

Due to geopolitical uncertainties and changes in trade policies, global fintech investment in the first half of this year (on ...

Things are changing fast! Artificial intelligence (AI) is helping create more personalized content. Also, more interactive ...